Content Marketing Manager (h/f)

Job description

Today, video accounts for over 80% of all internet traffic! 🤯

We are increasingly living in a video-first world where our online experiences are dominated by real-time, streaming, and on-demand video.

At api.video our mission is to connect people through their cameras and videos. We are a global API-first platform managing and delivering online video at scale and our goal is to become the standard for how modern teams bring video experiences into their products and services.

Just like Stripe for payments, Twilio for text/VOIP, and Sendgrid for email; we're making video accessible to every client and developer via our API, the world over.


We’re growing fast and are looking for an ambitious Content Marketing Manager to join our Growth team. If you’re a creative marketing star who’s passionate about the future of technology, the world of content marketing and wants to blend strategic and tactical delivery, this role is for you.

Reporting to the Head of Marketing you will be responsible for leading api.video’s content strategy. With a host of content in play, you will refine, optimize, create and execute new content strategies.

With a deep understanding and evidence of SEO-led strategic execution, you will be comfortable analyzing datasets, a proficient user of SEMrush and other key analytics tools, and possess excellent cross-functional team working skills.

Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Content manager, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you.


What you will be doing

  • Own, plan & execute content strategy
  • Build and integrate a strong SEO strategy within the editorial strategy.
  • Create and own our content calendar; testing, developing, and executing new and existing assets
  • Work on research and insight-generation, including interviews, data analysis, and industry benchmarking
  • Develop and edit a variety of content assets aligned to personas and the buyer journey: blog articles, white papers, landing pages, website pages, video scripts, podcasts, and other materials on forward-thinking topics helping product builders to integrate video into their app or software.
  • Identify and collaborate with external resources, including customers and partners, to develop, edit and distribute content.
  • Define, build, and maintain a high-quality content pipeline to meet sales and marketing needs that drive website traffic and generate marketing leads.
  • Monitor and optimize content quality through data analysis, customer input, and proactive research.

What can you expect at api.video?🏆

  • Global presence with an international working environment
  • 100% Remote possible (CET or ET timezones)
  • We offer competitive salaries
  • Flexible timetable - we value results over the presence
  • Work in your preferred System and OS (Mac, Linux, Microsoft)
  • Your voice is valued and will count in our decision making
  • Personal Growth. We invest in your career development; do you need books or to attend conferences? We got you covered!

Job requirements

What are we looking for?

• You have a minimum of 4 years of working in content management for a technology company (strong preference for SaaS, B2B, and start-up experience)

• You’re a native English speaker - good spelling and grammar and outstanding proofreading skills.

• You have strong expertise using Google Analytics and are comfortable using data analytics to measure and continually improve the impact of content on lead generation.

• Proficient / advanced user of SEMRush, Google Search Console, and other industry-standard tools

• You have experience working with engineers, product managers, and other stakeholders to help document products and features.

• You work well within and across teams and give and receive constructive feedback.

• You have experience executing SEO strategies as part of content development and you understand SEO best practices.

• You’re an excellent communicator and team player.

• You are a creative person, able to find innovative content ideas continuously.

• You’re curious and not afraid of testing new things.

• You have a good technical background (understand the fundamentals of an API).

• You’re mastering the art of storytelling using the language and examples our audience would use.

Nice to have:

  • Experience in video editing
  • Technical background in IT development