Growth Marketing Manager

Job description

api.video connects people through their cameras. Join us to build the first worldwide video backbone!

  • We are an API-first platform to manage online video and our goal is to become a new standard, such as Stripe for the payments, Twilio for text and VOIP or Sendgrid for email.
  • We are building our own EDGE infrastructure to provide unprecedented performances on the market
  • We have raised a $5.5M Seed Round in June 2020 from Blossom Capital, Kima Ventures and some incredible Angels.

We are looking for an experienced, strategic, data-driven growth marketer to join api.video's team.



The Growth Marketing Manager will be key in developing long-term growth by building impactful, scalable and repeatable marketing programs that drive the way we connect with potential users and current customers.



What you will do:

  • Build a plan that creates growth for api.video with the goal of generating, nurturing and retaining users;
  • Analyze the customer lifecycle, including the identification of leading and lagging indicators for success across each stage;
  • Create A/B experiments to maximize customer acquisition programs;
  • Define, architect and build experiments to improve customer on-boarding and conversion;
  • Acquire leads using a portfolio of techniques. It includes search, landing page, paid acquisition, retargeting, emailing, social media posts, content creation, and many other techniques;
  • Create, adjust and analyze paid campaigns (Reddit, Adwords, LinkedIn, Twitter, etc) and optimize them to increase the budget on top campaigns;
  • Investigate campaign performance by using business intelligence tools, third-party analytics tools (ex: Google Analytics) and iterate on the growth plan according to performance and results;
  • Define KPIs and dashboards to help us measure, optimize, and focus the growth and demand generation activities on a weekly and monthly basis.

Job requirements

What you bring

  • 4+ years of experience in growth marketing and demand generation with deep knowledge in SEO, SEA, CRO to develop lifecycle marketing;
  • Strong analytics skills (Google Analytics, Search Console, Google Tag Manager);
  • Able to leverage basic coding skills (JS, HTML, CSS) to automate your marketing efforts;
  • Experience in establishing multi-channel marketing goals and deliverables to accelerate growth and user acquisition;
  • A love for data and a proven track record of analyzing campaign performance and identifying actionable insights to achieve your key metrics;
  • Constant learner to stay up to date with the best marketing and growth hacking practices;
  • Strong technical generalist background to be able to talk with our technical team;
  • Past experience as a developer is a plus (our end users are technical: developers, CTO, etc);
  • Experience with a PaaS company is a plus;
  • Excellent communicator;
  • Agile and able to adapt quickly;
  • Native English speaker or at least fluent.


This role will be in Bordeaux office (France) or remote.


Package

  • Competitive pay and equity
  • Annual Bonus
  • Covered medical, dental, and vision benefits for you and your family
  • Company Provided Equipment

api.video is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.